STOP GUESSING WITH YOUR AD BUDGET
Stop paying for clicks
that never become
customers.
If your ads are getting clicks but not sales, the problem isn't your budget. It's the strategy behind it. I run Google Ads & Meta Ads campaigns built around your revenue, not vanity metrics.
What your ad account actually needs
Paid media, run like it's your money.
No campaign here is judged by clicks or impressions. It's judged by one thing: does it bring you paying customers.
01 · SEARCH
Google Ads
Search, Display & Performance Max campaigns built around cost per acquisition, not clicks.
02 · SOCIAL
Meta Ads
Facebook & Instagram campaigns engineered for qualified leads, tracked to close.
03 · OPTIMIZATION
Conversion Rate Optimization
A/B testing and funnel fixes so the traffic you're already paying for converts more often.
04 · REPORTING
Performance Analytics
Straight numbers, no spin: what worked, what didn't, and what changes next.
Proof, not promises
One recent account, three months.
Monthly conversions
Cost per lead
Click-through rate
Across client accounts
13 CLIENT ACCOUNTS MANAGEDBeauty & Spa: Facial + Massage Campaigns
Two service lines, one account. Both outperforming typical industry benchmarks on cost per conversion.
Moving & Relocation Services
Local service business. High-intent traffic at a controlled cost per click, scaled over a 4-week window.
Lead Generation: Multi-Campaign Account
Every conversion tracked back to an actual phone call, not just a form fill that goes nowhere.
Growth After Handover
Account had stalled before I took over. Conversions climbed steadily in the months after, on the same budget with sharper targeting.
How it works
A straight line from audit to result.
01
Audit
A full read of your existing account, or a clean strategy if you're starting from zero.
02
Strategy
Campaign structure, targeting, and budget mapped against your actual growth goal.
03
Launch
Campaigns go live with tracking in place from day one, so there's no guessing what's working later.
04
Optimize
Ongoing testing on creative, audiences, and bids, reviewed weekly.
05
Report
Plain-language updates on what changed, what it cost, and what it returned.
Before you reach out
Is this actually a fit?
Being direct here saves both of us time.
GOOD FIT IF
- You already have a product or service people pay for, and want more of the right customers finding it
- You have a working budget for ad spend, separate from what you'd pay for management
- You want straight numbers over comforting updates
- You're fine communicating over WhatsApp, DM, or email, no calls required
NOT A FIT IF
- You're pre-launch with no product or offer live yet
- You're looking for the cheapest possible option over the best result
- You want a large agency team and a dedicated account manager
- You need guaranteed results before spending a dollar. No honest marketer promises that
Why this works
You don't need a marketer. You need a business owner who runs ads.
Marketing doesn't actually require a marketing background. It requires a business-owner mindset: someone who treats your ad spend like their own money, cuts what's not working fast, and doesn't need a translator for the word "revenue."
That's the lens every account here gets looked through. Not "what looks good in a report," but what actually moves your bottom line.
Accounts are kept deliberately few at a time, so yours never competes with twenty others for attention.
At a glance
Questions people actually ask
Before you message.
Management fees depend on account size and scope, and are quoted after a quick look at your business. Ad spend itself goes directly to Google or Meta, never through me.
Search campaigns can show early signal within the first 1 to 2 weeks. Stable, reliable results typically take 3 to 4 weeks of testing and optimization. That's why the contract length matches: enough time to test, adjust, and let the data settle instead of judging performance too early.
Yes, 90 days. That's the minimum runway needed to test properly, optimize based on real data, and get to stable results. Ad accounts judged after 2 weeks are set up to look worse than they are.
No, and anyone who does is not being straight with you. What I can guarantee is that every dollar is tracked, tested, and reported on honestly.
Those are the main markets, but reach out either way. If it's a good fit, location isn't usually the blocker.
One more thing
This is a one-person business, on purpose. No account gets handed to a junior. No attention gets split across twenty clients. If you want someone who runs your ads like it's her own money on the line, alongside raising my son, with zero interest in cutting corners, that's what you get here.
Zarwa
Ready when you are
Your ad budget is either working or it's leaking. Let's find out which.
One message is enough to know if there's a fit. No pitch decks, no pressure.